Brand names and logos are essential for businesses as they help customers to identify and recall what a business offers. While a brand name can help with recognition, a well-designed logo is crucial for creating a visually appealing and memorable symbol that triggers positive emotions and brand recall.

Your product’s packaging is often the first thing consumers see, making it a critical element in a successful product launch. A well-designed package can grab a customer’s attention and encourage them to try your brand, even if they’ve never heard of it before.

Packaging redesigns are typically prompted by a decline in sales due to factors such as an outdated design that fails to stand out, the need to accommodate new product features, or increased competition in the market.