TEA-r up the competition with packaging that’s hotter than a spicy chai latte 🔥
July 19, 2023
Tea-r up the competition with packaging that’s hotter than a spicy chai latte 🔥 Boost sales and stand out like the boss you are 💪
Hey there, tea brand owners! ☕️
Are you looking to take your brand to the next level with strategic packaging design? 📦
We’re excited to share with you a case study of how we helped Chaiwala, a premium tea brand based in Tanzania 🇹🇿, achieve their desired packaging design. 🤩
Step 1️⃣ : We began by understanding the brand’s vision of reflecting the essence of India through their packaging. 👓
Step 2️⃣ : We incorporated vibrant and eye-catching colors that would make their tea stand out on shelves. 🏬
Step 3️⃣ : We added a touch of Indianness to the packaging through the use of motifs like mandalas made with the ingredients of each flavor. ⚜️
This not only looked great but also helped customers identify the flavor easily.
Step 4️⃣ : We made sure the brewing instructions were easy to read and understand, so customers could fully enjoy their tea. 🧑🍳
Thanks to my team at All About Packaging, Chaiwala now has a packaging design that truly reflects the essence of India and stands out on the shelves. And the results speak for themselves! 📈
Check out their packaging below!
Studies have shown that packaging design can boost sales by up to 30% and increase brand recognition by up to 80%. 💸