Good packaging protects your product. Great packaging protects your brand.
July 21, 2023
π According to a study, 63% of consumers make a purchase based on packaging design.
π€© It’s not just about keeping your product safe, it’s about creating a memorable and enjoyable experience.
π A great packaging design is an opportunity to showcase your brand’s personality and values.
π©βπ»Over the course of my 10-year career in the packaging design industry, I have learned that a thoughtfully crafted package has the power to foster a deeper bond with customers and create an opening for a brand to establish itself as a leader in the market, resulting in a significant boost in sales.
π§ Have you ever come across a packaging design that left you feeling impressed and attracted to the brand?