Spice Up Your Brand and Make it Stand Out 🌶.
🌶 Have you heard of MM International? Here’s a little spicy brand story…
🚀 They recently launched a new spice brand in the Indian market with around 25 products & people are taking note!
This wholesale spice trading company has been in business since 1905 and has a global presence, catering to markets like Canada, USA, England, Australia and many more.
In 2020, they saw great potential for FMCG brands in India and decided to launch their own spice brand for the Indian market.
But they faced a challenge:
They weren’t sure how to put a brand together.
But they faced a challenge:
They weren’t sure how to put a brand together.
📦 That’s where ALL ABOUT PACKAGING came in! We helped them in 3 east steps:
STEP 1️⃣ We helped MM International identify its brand’s
- Purpose
- Values
- Personality
STEP 2️⃣ We also defined their target audience and brainstormed potential brand name ideas.
STEP 3️⃣ Together, we established a unique visual identity including:
- Logos
- Fonts
- Colours
The result?
A strong brand identity that connects with its audience.
We named their brand “Rasoi Tatva” which means “Kitchen Element”👩🏼🍳 in Hindi, reflecting the key role of spices in cooking.